![]() We should note TV channels like CNN, ABC or HBO. The focus of the logo is on the initials. Simple is the key to a lettermark. If a company has a long name, a lettermark logo can be used to simplify the brand. It is much easier to remember the National Aeronautics and Space Administration than it is to say “NASA”. Therefore, the company must ensure that they use a clear font that is legible and easy to read. Monogram logos can also be called lettermark logos. These logos are typically made up of letters that represent the brand’s initials. Monogram logos are great for companies who want to use their initials to identify themselves to customers. Monogram logos are great for companies with long names. These logos can be very simple but effective. The logo is only composed of initials. If you are a new company or have few followers, be cautious. Although a brand mark can be a hallmark for companies that are considered iconic, it is important to establish enough recognition to make your mark. Your logo might not convey enough information about your company to your target audience and cause them to lose interest in your brand. However, legal and government agencies tend to stick to more traditional text that feels safe. Fashion brands, for example, tend to use elegant fonts that feel high end. Note: the font should illustrate the company’s main idea and be easily readable. Like the first type, this one will make you think carefully of the font and the colors. You’ve probably seen their logos known all over the world. Wordmark logos include Think Visa, Coca-Cola and Think Visa. ![]() These are also called logotypes. This type of logo design suits businesses with memorable and unique names. Because the company name is distinctive, it can be easily recognized by consumers if combined with good typography. Wordmark logos must accurately reflect the service or product offered by the company. It’s a font-based logo which focuses only on the business name. Using an emblem logo or combination mark:Ī wordmark is similar to a lettermark.Tips on how to create a combination logo.Using a symbol, picture and abstract logos.Tips on how to create a symbol-based logo.Using a wordmark, lettermark or letterform logos:. ![]() Tips on how to create a letterform logo.
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